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How to Find the Motivation to Achieve a Big Goal Like Starting a Business or Buying a Franchise


A motivational sign at a desk reminding you that you can achieve a big goal like starting a business or buying a franchise

Setting a big goal like starting a business or buying a franchise is both exciting and daunting. The vision of owning your future can feel exhilarating, but the scale of the task can also leave you wondering where to begin. Achieving such an ambitious goal requires a mix of motivation, consistent action, strategic planning, and grit with a whole lot of determination.

Here’s how you can stay motivated and take steps every day to work toward your dream.

 

Start With a Clear "Why"

Big goals demand a strong sense of purpose. Why do you want to start a business or buy a franchise? Is it financial freedom, a desire to make a difference, or a dream of leaving a legacy? Write down your reasons and revisit them often. A clear, compelling “why” will keep you grounded and focused, especially when challenges arise. Bonus tip: write down your “why” in a place you’ll see it every day – your mirror, your refrigerator, even in your car.

 

Visualize Your Success

Take a few moments every day to visualize what achieving your goal looks and feels like. Imagine owning your business, helping customers, or seeing the fruits of your hard work. Visualization reinforces your belief that the goal is possible and keeps your brain focused on the end result.

 

Break It into Smaller Steps

Big goals can feel overwhelming, but breaking a goal into smaller, more achievable steps can make the process less intimidating. For instance, if your goal is to buy a franchise, your steps might include finding your why, researching industries, identifying specific franchise opportunities, finding a trusted advisor like a franchise consultant, discovering ways to get the financing you might need, and completing training. Each step achieved is a victory that builds momentum.

 

Create a Daily Routine for Progress

Consistent daily actions are the key to long-term success. Here are things you can do every day to work toward your goal:

  1. Set Priorities: Each morning, identify the top 1–3 tasks that will move you closer to your goal. These might include researching franchises, networking, or studying business strategies.

  2. Learn Something New: Spend at least 20–30 minutes a day learning about your chosen industry, leadership, entrepreneurship, reading inspirational books, or watching educational videos.

  3. Network: Reach out to a potential mentor, attend events, or engage with online communities of business owners. Building relationships will open doors and keep you inspired.

  4. Track Your Progress: Keep a journal or digital tracker to log your daily efforts and celebrate small wins. Seeing progress, even in tiny increments, will motivate you to keep going.

 

Surround Yourself with Support

Motivation is easier to sustain when you’re surrounded by like-minded people. Join entrepreneurial groups, find an accountability partner, or connect with a mentor who has already achieved what you’re striving for. Their advice and encouragement can keep you focused and energized.

 

Embrace Discipline Over Motivation

Motivation is fleeting, but discipline is reliable. On the days when your energy or enthusiasm wanes, rely on discipline to carry you through. Create habits and routines that make progress automatic, whether it’s setting aside a specific time for research, practicing mindfulness to reduce stress, or revisiting your goals every evening.

 

Reframe Challenges as Opportunities

Big goals come with seemingly large obstacles. Instead of viewing challenges as setbacks, reframe them as opportunities to learn and grow. Each hurdle you overcome is a steppingstone to greater resilience and success.

 

Reward Yourself Along the Way

Celebrate your progress by rewarding yourself when you achieve milestones. Rewards don’t have to be extravagant—a dinner out, a day off, or simply acknowledging your efforts can be enough to keep you motivated.

 

Stay Flexible but Focused

Life may throw unexpected twists your way, and your journey to achieving your goal might not go as planned. Stay adaptable and open to new opportunities but remain focused on your ultimate objective.

 

Remind Yourself of the Bigger Picture

When self-doubt creeps in, step back and reflect on the bigger picture. Remember the impact your business or franchise could have on your life, your family, and your community. (This is a great time to look back at that message you wrote about your why.) That perspective can reignite your motivation and push you forward.

 

 

Starting a business or buying a franchise is a bold and life-changing goal that requires determination, patience, and daily effort. By clarifying your purpose, breaking your goal into actionable steps, and staying consistent, you’ll not only build momentum but also strengthen your belief in yourself.


Remember, every big achievement starts with a small step. Take that step today and just keep putting one foot in front of the other. Before you know it, you’ll be living the dream you once envisioned.


Oh – one last thing – you don’t have to do this alone! We’re here to help. We love helping aspiring entrepreneurs like you!

About the Authors

Jennifer & Matt Lucas Owners of The Franchising Company.jpg

Hello! We’re Jennifer & Matt Lucas, we’ve been helping people like you find the perfect franchise for over a decade. We absolutely love helping you navigate the journey to franchise ownership. Helping you not just find the perfect business, but discover your passion and goals for business ownership is what we love about what we do! 

 

We hope our franchise resources will help you, and we hope to quickly become your new favorite franchise experts! If you have more questions, don't hesitate to ask!  

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