How to Find a Franchise Consultant
- Matt Lucas
- May 5
- 4 min read
What to Look For, What to Avoid, and Why the Right Advisor Makes All the Difference
Buying a franchise is a big decision. One that could lead to a fulfilling new career path and long-term financial freedom and generational wealth. But with thousands of brands and business models to choose from, the journey to franchise ownership can feel overwhelming.
That’s where a franchise consultant comes in.
A qualified franchise consultant can help you navigate the entire process with confidence, from goal setting to brand selection and everything in between. But first, you have to find the right one.
How to Start Your Search for a Franchise Consultant
Your franchise consultant should be a guide, advocate, and trusted advisor. Here’s how to begin your search:
🔍 Ask Around
Talk to current franchisees. Many successful franchisees worked with consultants to find the right opportunity. Ask who they used and whether they’d recommend them.
Ask franchisors. Franchise development teams often have long-standing relationships with consultants they respect. They may point you in the direction of someone with a strong track record.
Tap your network. Talk to friends, business mentors, or industry peers. Someone in your circle may have a trusted contact.
Explore online directories. Industry groups like the International Franchise Professionals Group (IFPG) and Franchise Business Review can help you find certified professionals.
Visit franchise expos and webinars. Events are a great way to meet consultants face-to-face or virtually and get a feel for their style.
Wherever you find your consultant, make sure to vet their experience, process, and the brands they represent before moving forward.
A franchise consultant is more than just a middleman. The right one will:
· Help you clarify your goals, skills, and investment range
· Introduce you to franchise opportunities that align with your lifestyle and vision
· Educate you about how franchising works
· Provide insights on brand reputations, support models, and industry trends
· Guide you through due diligence and discovery days
· Offer support through every step of the buying process
Most consultants are paid by the franchisor—meaning their services come at no cost to you. But that makes it even more important to choose someone who prioritizes your best interests.
What to Look For in a Franchise Consultant
There’s no shortage of franchise consultants out there, but here’s what sets the best apart:
✅ Real Experience
The strongest consultants often have personal experience as franchisees, franchisors, or franchise executives. Look for someone who understands the business inside and out.
✅ Client-First Mentality
They should ask questions, listen carefully, and take the time to understand your values and goals. If someone pushes you toward a brand you’re unsure of, it may be time to walk away.
✅ Industry Access
Top consultants have access to a wide range of brands across multiple industries—not just a handful. More options mean a better chance of finding your perfect match.
✅ Clear Process
Look for someone with a structured, proven process. They should walk you through specific steps and timelines—not just send you a few brochures and hope for the best.
✅ Transparency
They should be upfront about how they’re compensated, what brands they represent, and how decisions are made.
Red Flags to Avoid
As in any industry, there are a few warning signs that should make you pause:
🚩 They only present one or two franchise options. A reputable consultant should offer a variety of brands tailored to your needs.
🚩 They push for a quick decision. Responsible franchising takes time. Anyone rushing you is likely prioritizing their own interests over yours.
🚩 They aren’t asking enough questions. If they’re not digging into your background, goals, and lifestyle, how can they make a good recommendation?
🚩 They talk commissions instead of compatibility. The best consultants care more about your future than their payday.
Why Work with The Franchising Company
At The Franchising Company, we’re committed to helping people find not just any franchise business—but the right franchise business. Our consultants are highly trained, deeply experienced, and genuinely invested in your success.
We guide our clients through every step of the process, from first questions to final decisions, and we only work with franchisors who share our values of ethical growth and strong support systems.
“To me, responsibility in franchising means prioritizing ethical and sustainable practices across the industry. From franchisors and franchise consultants to franchisees, everyone plays a role in promoting responsible franchising. When brands embrace these practices, they build stronger, mutually beneficial relationships with their franchisees, foster long-term success and contribute to the overall growth and reputation of the franchising industry.”
That’s what we’re here for—to help you make informed decisions and build a business that aligns with your life, goals, and purpose.
Working with a franchise consultant can help simplify a complex process, but finding the right one is key. Do your research, ask smart questions, and trust your instincts. The right advisor won’t just match you with a business—they’ll help launch you into a future you love.
When you’re ready to connect with a franchise consultant who listens, guides, and cheers your success, let’s talk.
