About The Curio Collection by Hilton Franchise
Curio Collection by Hilton is a worldwide portfolio of luxury hotels and resorts, handpicked for their distinctive character and personality. The properties of the Curio Collection cater to travelers seeking one-of-a-kind adventures and authentic encounters, all backed by the Hilton brand.
Curio Collection by Hilton may be a franchise model for the travel and hospitality industry. It is a soft brand, meaning that the hotels are sponsored by Hilton but maintain their individual branding. Curio Collection picks independent hotels and resorts to be part of the collection. Curio Collection by Hilton was started in 2014 and has over 90 franchise locations worldwide. More than 45 of those locations are located in the United States.